About Team C
We're Team C — building brands people remember.
CONTENT BY C is a multidisciplinary creative & growth team based in Hong Kong. We combine strategy, storytelling, content and digital execution to help brands become more visible, memorable and ready to scale.
Our capabilities are designed for brands looking to grow locally in Hong Kong, expand into Mainland China, or reach global audiences — with work shaped around each market, not templated across them.
Based in Hong Kong. Working beyond borders.
Hong Kong Origin
Local insight, wider perspective
Strategy → Execution
From ideas to launch
Built for Growth
Content with business purpose
Why Content By C
We started with content.
Then realised content was never the whole problem.
Content By C started from working closely with businesses on social media and content — but over time, we kept seeing the same problem.
Brands were posting, filming and running campaigns without a clear idea of what all that activity was supposed to achieve.
So our work grew beyond simply creating content. Today, we work across strategy, storytelling, creative execution, social media and growth — connecting the pieces so that what a brand says, shows and does all move in the same direction.
We work with businesses at different stages: from brands finding their positioning, to established companies looking for their next stage of growth.
The goal isn't to create more for the sake of creating more. It's to create with direction.
How We Think
Good content gets attention.
Good direction gives it somewhere to go.
Understand Before We Create
We start with the business, audience and problem — not the content format.
Strategy Meets Execution
We don't stop at decks and ideas. We turn strategy into work people can actually see, experience and respond to.
Built Around the Brand
Different businesses need different answers. We don't force every client into the same content formula.
Growth Has to Mean Something
Views and followers can matter, but they are not always the goal. We look at what growth actually means for each business — awareness, enquiries, bookings, positioning or expansion.
From Thinking to Doing
One team. From direction to execution.
01 · Discover
Understand the business, audience, challenges and opportunities.
02 · Position
Define the direction, message and priorities.
03 · Create
Turn the strategy into content, campaigns and digital experiences.
04 · Launch
Bring the work into the market across the right channels.
05 · Learn & Grow
Review what happens, refine the direction and build from there.
01 · Discover
Understand the business, audience, challenges and opportunities.
02 · Position
Define the direction, message and priorities.
03 · Create
Turn the strategy into content, campaigns and digital experiences.
04 · Launch
Bring the work into the market across the right channels.
05 · Learn & Grow
Review what happens, refine the direction and build from there.
Meet the Founder
Chanhnez Ko
Founder, Content by C
Chanhnez Ko is the founder of Content by C, a Hong Kong-based creative marketer focused on brand strategy, storytelling and content-led growth. She works with businesses and professionals to turn their expertise into clearer positioning, memorable content and practical marketing execution.
Content by C was founded by Chanhnez Ko and operates under Pickoboo Limited.
The People Behind C
Small team. Different strengths.
One direction.
We're a Hong Kong-based multidisciplinary team bringing together strategy, creative thinking, content and execution.
We stay intentionally collaborative — bringing in the right skills around each project rather than forcing every business through the same structure.
Your brand probably doesn't need more noise.
It needs clearer direction.
Whether you're building from the beginning, repositioning what already exists, or looking for the next stage of growth — let's figure out what actually moves the brand forward.