Service
Market Expansion
Enter new markets — Hong Kong, Mainland China, and global — with intent.
Overview
Localised strategy and content built for the market you're entering. We shape the story first, then choose the platforms that make it land — Hong Kong, Mainland China (Xiaohongshu-led) and global (Instagram, TikTok, YouTube, LinkedIn, Facebook and more).
What we do
- Localise brand narrative and content codes per market
- Choose the right platform mix per region
- Produce content that feels native, not translated
Who it's for
- Hong Kong brands expanding into Mainland China
- International brands entering Hong Kong or China
- Brands going global from Asia
What's included
- Market-specific brand narrative
- Platform & channel plan (HK / CN / Global)
- Localised content production
- Launch, publishing & performance reporting
Our process
- 01
Discover — audit, goals, audience, competitors
- 02
Strategy — positioning, channels, messaging framework
- 03
Create — content, campaigns, assets, production
- 04
Launch — publish, activate, coordinate rollouts
- 05
Optimise — measure, iterate, scale what works
Relevant platforms & deliverables
- Hong Kong — Instagram, Facebook, Threads, YouTube
- Mainland China — Xiaohongshu / 小紅書, WeChat, Douyin
- Global — Instagram, TikTok, YouTube, LinkedIn
Ready to explore market expansion with Team C?
Other services
All services →Brand & Business
Positioning, story and business direction that anchors everything else.
Content & Creative
Editorial thinking and production that makes brands worth watching.
Short-form Video & Reels
From concepts and scripts to filming and editing, we create short-form videos that make professional brands easier to understand and remember.
