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Market Expansion

Enter new markets — Hong Kong, Mainland China, and global — with intent.

Overview

Localised strategy and content built for the market you're entering. We shape the story first, then choose the platforms that make it land — Hong Kong, Mainland China (Xiaohongshu-led) and global (Instagram, TikTok, YouTube, LinkedIn, Facebook and more).

What we do

  • Localise brand narrative and content codes per market
  • Choose the right platform mix per region
  • Produce content that feels native, not translated

Who it's for

  • Hong Kong brands expanding into Mainland China
  • International brands entering Hong Kong or China
  • Brands going global from Asia

What's included

  • Market-specific brand narrative
  • Platform & channel plan (HK / CN / Global)
  • Localised content production
  • Launch, publishing & performance reporting

Our process

  1. 01

    Discover — audit, goals, audience, competitors

  2. 02

    Strategy — positioning, channels, messaging framework

  3. 03

    Create — content, campaigns, assets, production

  4. 04

    Launch — publish, activate, coordinate rollouts

  5. 05

    Optimise — measure, iterate, scale what works

Relevant platforms & deliverables

  • Hong Kong — Instagram, Facebook, Threads, YouTube
  • Mainland China — Xiaohongshu / 小紅書, WeChat, Douyin
  • Global — Instagram, TikTok, YouTube, LinkedIn

Ready to explore market expansion with Team C?